ABOUT THIS PROJECT
Relay Recess is the brand extension of Relay For Life targeted to elementary school children. Providing access to healthy living education in a fun way, I designed an integrated online and offline experience to build a new brand and engage children in philanthropic activity.
FEATURES
Brand development, character development, online gaming, online/offline integration
MY ROLE
Strategic lead, creative direction & approval
FEATURES
Brand development, character development, online gaming, online/offline integration
MY ROLE
Strategic lead, creative direction & approval
Brand Development, Character Development, Website Concept & Design - relayrecess.org
Online Game Concept & Design: Super Snack Grab - relayrecess.org
